Emu meat is the choice for the health conscious person who wants a low fat and cholesterol diet that still contains red meat. Emu is a very lean (97% fat free) red meat, similar to beef in both taste and appearance. It is higher in iron, protein, Vitamins A, C, and B12 than beef and lower in cholesterol than chicken. Since Emu can be raised naturally, the meat contains no chemical additives. Emu meat gives red meat lovers what they want and health-conscious consumers what they need. Five Star chefs praise Emu meat for its ability to absorb a variety of spices and flavorings in preparing gourmet dishes. A mature emu yields 30 - 35 lbs. of meat.

Health and Nutritious

    Today's health conscious consumers are discovering emu meat. Native to Australia, the flightless Emu offers a red meat that is high in iron and protein and low in fat and cholesterol. Emu meat is very lean and care must be taken not to overcook it. Emu is best served slightly rare. Emu meat possesses a wonderful flavor and healthy nutritional value; a combination you will enjoy.
The taste and texture of Emu meat is comparative to grass fed beef. The tenderness and texture of emu meat enable it to be prepared in a variety of ways. Emu requires shorter cooking times and lower temperatures. Fully cooked emu meat will retain a deep red color so care should be taken to avoid overcooking. Marinade time is reduced as emu retains flavors better than most conventional meats. The mild flavored meat responds especially well to sweet marinades. The top ten reasons why you should eat EMU meat.

• EMU meat is LOW in fat!


• EMU meat is LOW in cholesterol!


• EMU meat is LOW in calories!


• EMU meat is HIGH in Protein!


• EMU meat has the TEXTURE and TASTE of beef, but not the fat!


• EMU meat can be used in any recipe that calls for beef!


• EMU meat is HEALTHFUL and recommended by nutritionists!


• EMU meat is USDA INSPECTED and served at 100's of grocery stores and restaurants!


• EMU meat tastes GOOD!


Slaughtered Emu bird:

Market plan :

The potential of emu ranching will be based on consumer demand for both emu meat and oil products. Recent test markets indicate that there is a large potential for consumer demand of cosmetics and pharmaceutical products made from the emu's oil. It has been estimated that if the current total population of emus that exist in the United States today were slaughtered for meat and oil products, it would meet only 10% of today's market demand for these products. Estimations indicate that consumer demand for emu products will far surpass the emu population, even ten to twenty years into the future.

The primary target for emu industry of the emu industry will be the current breeder's market. This means that nearly all of the emu farmers are raising their newborn emus to fully adult breeding pairs and selling them to emu farmers who are just getting started in the business. The current annual growth rate in the number of new or start-up emu farms here in the United States is between four and five thousand, which is the total number of emu farms which existed in 1994.The current emu population in the United States is estimated to be between two hundred fifty thousand and five hundred thousand. The majority of this population is located in Texas

The Secondary target for emu industry is number of emus required for slaughter annually at a conservative projection is estimated to be between one and a half and two and a half million birds. These projections are expected to increase within the next three to five years. This figure does not include the existing large demand of products that exist within the European markets.

The growth potential for emu farming in the next five years is unlimited, given the above information. Also, the demand for emu products is currently surpassing and will continue in the next five years to surpass emu supply.

The growth potential of emu farming in the next ten years is projected to be unlimited, given the projections for the number of emus required for slaughter to meet consumer demands both here in the United Stated and in Europe.